Jean Guichard


When you enjoy a full day of wearing LouLou, and all that’s left of it is the lingering smell of sweet burning plastic… so good, it’s just so brilliant. A handful of niche ventures have attempted to capture a smell like that but I think LL is the best.

What can I do at this point? I’m hand-copying/ transcribing a paper called “Asymmetric Information and Quantisation in Financial Economics”. The point is to let go. Assume a different consciousness, of a different author, perhaps a machine? The main thing is to embody a cognition outside of oneself.

When I smell like plastic material I am so close to understanding, or proclaiming myself to truly understand the difference between me and material. I spoke about how plastic is one of my many addenda.

I contradict myself by saying that it is now an intrinsic part of me (as in, what is introduced can attain the capacity to become intrinsic).

I’m not sure how to speak anymore, in artificial light (and pressure), fractal patterns continue to appear on solid colour- often manifesting as an epicentre (of my vision) that draws the emergent patterns in, folding in and over one another.

The point is that I smell of plastic, I contain plastic, and I summon my own plasticity to assume the cognition of another, in the hopes to one day replicate its consciousness.



(Cacharel, LouLou, Jean Guichard)